Your best self shouldn't come at the cost of the planet.

In 2016, I switched to a plant-based lifestyle. In researching cruelty-free, vegan alternatives to replace my existing bathroom products, I was horrified to learn about all the harmful ingredients that exist in modern skin and hair products.

I wanted to make the right choice, but it was impossible to find a brand that I could feel good about supporting, and who’s ingredients I could trust. So I decided to start my own.

Habitat was founded on the belief that healthy skin and hair shouldn’t come at the expense of our planet, or those who inhabit it. Hence the name Habitat! We believe that small changes to our daily routines can have large, lasting impacts on our bodies and our environment. Everything Habitat makes is vegan, zero-waste, and made from scratch using local, natural ingredients.

Our dream is that through compassion, empathy and honesty, we can reimagine the products we use daily and create a waste-free future.

Our Mission

1 Billion Pounds of Plastic

As part of the Pela family, our goal is to stop 1 Billion pounds of plastic from ever entering the waste stream.